iPayTotal Ltd

Can you trust an online review?

Not always.

Introduction

Online consumer reviews (OCRs) are increasingly used by consumers to make informed decisions about Payment-related products. However, there is an increase in concern about the level of trustworthiness of OCRs.

While most reviews are positive, it’s usually the negative reviews that hold more weight as they describe specific deficiencies that a product might have. People trust reviews because they seem to be representative of the average consumer and can be applied to anyone. However, only 1.5% of buyers actually write a review

Results show that consumers primarily use cues related to the message content and style and review extremity and valence to assess trustworthiness. Findings indicate that moderating variables such as consumer involvement and experience as well as the type of website affects the way consumers assess trustworthiness. Reviews perceived as untrustworthy are discounted by consumers.

Bogus product reviews are an epidemic, according to Saoud Khalifah, founder and CEO of Fakespot, a site that ferrets out fake reviews. Khalifah says many product reviews are not real — and he has the data to prove it. “Companies constantly plant positive reviews of their own products and sully competitors’ products with negative reviews,” he says. As a result, many of the ratings you read online aren’t credible. For example, up to 70 percent of the reviews on Amazon are not real, he says.
In the last year, we worked with more than 1000 merchants and provided them solutions with our partner network and the experience of working with some of them was not only unpleasant but horrifying. We had multiple cases where the merchant was charging credit cards without the knowledge of his customer and even producing documentation when demanded from a past date. The same merchants when their fraud was detected, started blaming and threatening to intimidate us. They openly challenged to defame the company using internet , social media and review websites

NOW IT’S TIME TO EXPOSE THEM, IT'S TIME TO REVERSE THE CYCLE AND ITS TIME TO SAY “ENOUGH IS ENOUGH”.

SILENCE doesn't always mean that one is guilty or is incompetent, it's just that we have much better and productive assignments to complete rather than wasting our valuable time and expertise (efficiency) on such fraudsters.